CASE STUDY
Built a campaign that helped generate $160M+
The University of Tampa
AT A GLANCE
Engagement, expertise and results.
Misann was instrumental in shaping the success of our capital campaign. Her strategic insight, creativity and ability to connect with our community helped us exceed our goal and build a legacy that will benefit UT for generations.
- DAN GURA
VP, Development and University Relations
The University of Tampa
Engagement
Strategic communications counsel for a comprehensive
capital campaign
Services
Strategy • Branding & Messaging • Stakeholder Engagement • Campaign Communications
Proven Results
$160M+ generated, exceeding
the campaign goal
THE WORK BEHIND THE IMPACT
Turned an ambitious vision into a campaign people supported.
THE CHALLENGE
Built momentum for the public phase of an ambitious capital campaign.
The University was preparing for the most ambitious fundraising effort in its history. The capital campaign's purpose was to grow the endowment, build new facilities and support academic programs, faculty and student scholarships.
It needed a unifying communications and branding strategy that would engage donors, students, alumni
and University partners and
inspire support.
THE APPROACH
Created a campaign platform that united the University community around a shared vision.
Imagine Consulting partnered with the University's President and Office of Development to develop the campaign branding and communications strategy.
Our work included:
Strategy, branding, messaging, stakeholder engagement, campaign video, event materials, fundraising and stakeholder collateral, campus signage, advertising, and magazine and campaign content.
THE IMPACT
Made UT’s campaign vision and fundraising goals a reality.
The campaign communications brought donors, students, alumni and University partners into the story, connecting UT's vision
and mission with the people
whose support helped move
them forward.
The result was a record-setting campaign that will have a lasting impact on students, the University and future generations.
$160M+
GENERATED BY THE CAPITAL CAMPAIGN
Advanced UT's vision and opportunities to transform lives for generations to come.
THE CAMPAIGN IN ACTION
Brought the story to life across every touchpoint.
Campaign communications extended across video, campus signage, advertising, editorial content, stakeholder materials, fundraising collateral and campaign events.
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