Scope of Work

Imagine Consulting provided the strategy, naming, and messaging for the University's capital campaign communications. Materials produced included a campaign video, campus signage, billboard advertising, print advertising, magazine articles, stakeholder brochures, fundraising collateral, and kickoff event materials.

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Background 

The University of Tampa issued a request for proposal for the public phase of its capital campaign. The campaign objective was to grow the University’s endowment, build new facilities, and support academic programs, faculty, and student scholarships.

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UT desired a branding and communications strategy that would expand upon its campaign's silent phase activities and integrate well with the University's overall brand.

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Solution

The campaign branding was developed in collaboration with The University's President and Office of Development.  Creating Tomorrow for UT and Our World, the capital campaign for The University of Tampa, generated more than $160 million. It helped propel the University in its transformative role to provide an outstanding educational experience and empower students to reach for their dreams and achieve their goals.

 

Stakeholders and target audiences, from donors to students and alumni to University partners, were included in the process and engaged to tell the story of how the University changes lives. Campaign materials communicated the University’s mission, goals, and impact on individuals and society. 

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About The University of Tampa 

The University is in the top tier of U.S. News and World Report's “America’s Best Colleges.” Forbes and The Princeton Review have recognized UT as one of the nation’s best institutions for undergraduate education, and UT’s Sykes College of Business is distinguished among the world’s top business programs.