CASE STUDY
Turned innovation research into headlines
U.S. Chamber of Commerce Foundation
AT A GLANCE
Engagement, expertise and results.
States invested in the STEM economy are likeliest to thrive. Technology is reshaping established fields of medicine, manufacturing, energy and business services.
- CAROLYN CAWLEY
Managing Director,
U.S. Chamber of Commerce Foundation
Engagement
Enterprising States Innovate report national public relations campaign
Services
Media Strategy • Media Relations • Messaging • Content Development • Interview Coordination
Proven Results
Targeted media outreach amplifying state achievements and national report findings.
THE WORK BEHIND THE IMPACT
Turned national research into stories that mattered locally.
THE CHALLENGE
Translated complex research into compelling stories.
The U.S. Chamber of Commerce Foundation's Enterprising States Innovate report compared states' economic performance and identified those best positioned to thrive in an innovation-driven STEM economy.
The Foundation wanted to take the findings beyond the report itself, communicating state successes and highlighting the policies and initiatives contributing to job growth, innovation and strong business climates across the country.
THE APPROACH
Localized a national story for media across 50 states.
Imagine Consulting, as a partner to Madeira Public Relations, supported a national public relations campaign to bring report findings to audiences across the country. The engagement included:
• Print, radio and TV media pitching
• State-specific press release development
• National and state story development
• Interview coordination with the Foundation officials
• Promotion of state achievements and national report findings
THE IMPACT
Achieved nationwide visibility and advocacy for innovation-driven economic growth.
The campaign generated print, radio and television coverage nationwide, helping elevate the report's findings and the economic development successes of individual states.
State-specific communications created locally relevant stories from national research, while coordinated interviews with U.S. Chamber officials helped spotlight state achievements and advocate for continued innovation-driven economic development.
50 STATES
COVERAGE IN NATIONAL + STATE-WIDE MEDIA
Turned a national report into locally relevant stories about innovation, economic performance and growth.
THE CAMPAIGN IN ACTION
Turned research into advocacy coverage.
Took the findings beyond the report, turning state successes into stories that earned media attention nationwide.
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