CASE STUDY
Amplified a campaign that raised more than $5M
National Breast Cancer Foundation
AT A GLANCE
Engagement, expertise and results.
Misann has coordinated communications and public relations for our Love, Hope & Pizza campaign for six years. She has had a major impact on our success, and the campaign has exceeded our goals.
- BARRY DEVINE
President, Devine Communications
Engagement
Love Hope & Pizza public relations campaign
Services
PR Strategy • Media Relations • Spokesperson Services • Stakeholder Engagement
Proven Results
$5M+ raised to support NBCF programs nationwide.
THE WORK BEHIND THE IMPACT
Turned a cause into a campaign people could rally around.
THE CHALLENGE
Expanded the reach of a cause-driven campaign.
Hungry Howie's launched Love Hope & Pizza to raise funds for NBCF while increasing awareness of early detection and the support available through NBCF and its community partners.
The Hungry Howie's franchisee group in Florida and Alabama needed a communications and public relations strategy to expand awareness and strengthen the campaign's impact at both the statewide and local levels.
THE APPROACH
Built awareness with media and stakeholder engagement.
Imagine Consulting generated awareness, engaged local and regional media and strengthened collaboration among campaign stakeholders. The engagement included:
• Public relations strategy, planning and implementation
• Regional media targeting, pitching and interview coordination
• Spokesperson appearances on radio and television
• Collaboration with NBCF, franchisees, hospitals and community partners
THE IMPACT
Grew NBCF awareness and strengthened community support.
The campaign generated local and regional print, radio and television coverage while bringing NBCF, franchisees, hospitals and community partners together to increase participation in campaign publicity and events.
Love Hope & Pizza has raised more than $5 million to support NBCF programs nationwide serving breast cancer survivors and those battling the disease, while increasing awareness of early detection.
$5M+
RAISED BY THE CAMPAIGN
Supported NBCF programs and increased awareness of early detection.
THE CAMPAIGN IN ACTION
Brought the story to life across communities.
Campaign communications extended across media relations, press materials, radio and television appearances, stakeholder outreach, publicity and community events.
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